But skills won’t stick unless you create, tell, celebrate and spread new stories needed to solidify and propel a different culture. New Stories for Culture ChangeĪs you and others developed plans for implementing the culture change, you identified new skills the firefighters would need - leading and building teams, collaboration, communication, conflict resolution, etc. These stories are passed from one generation of workers to the next. The firefighting culture is, in part, maintained by company elders sitting around the campfire (the bar, the lunchroom, the pre-meeting conversation) telling stories of fire-fighting heroes.
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